Let the IEC DIGITAL MARKETING GROUP help you with:

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This consists of marketing products and services through digital means to clients and consumers. The ultimate objective is the promotion of a company’s brands and products through numerous forms of digital media. This form of marketing is not limited to the internet but extends to methods such as SMS, Apps, Mobile Devices, etc..

Digital Marketing Analytics:

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Is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes both online and offline.

Data Analytics

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Is the science of examining raw data with the purpose of finding patterns and drawing conclusions about that information by applying an algorithmic or mechanical process to derive insights.


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Search Engine Optimization & Search Engine Marketing. Both processes aim to increase visibility in search engines.

Market Research

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The gathering of information pertinent to the project as well as to market conditions, competitors, product placement, etc.

Marketing Strategy

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Drawing from the Market Research a comprehensive plan is crafted in combination with the marketing goals to achieve the maximum product potential in order to sustain the business.

Social Media Campaign

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A coordinated effort to reinforce a business or a product through the use of one or more social media platforms. This are highly effective in that it is easily measurable.

-Facebook, Twitter, LinkedIn
-News Feed Ad
-Page Promotion

Mobile App Development &
App Usage

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Mobile App Development

Once an application is designed and put out to the public it is important to know how much it is used and how it is used. This information will allow a client to have a better understanding of its customers, their loyalty and their interest in their products.

Customer Based Decision Making

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Allowing sales growth through customer's recommendations of their favorite products.

Email Marketing Campaigns

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These connect the dots between emails and sales by revealing advanced, actionable and accurate email conversion reports and customer data to understand exactly who, when and how items are being purchased.

- Template Design
- Email addresses
- AB Testing


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- Built from scratch
- Added features
- Analytics
- E-commerce Setup

- Display Network
- Keyword Search

CRM Implementations

320 Nevada St., Suite 301, Newton, MA 02460
(857)-255-3300 x101